Showing posts with label New Logo. Show all posts
Showing posts with label New Logo. Show all posts

Friday, November 18, 2011

The New Jays Logo

Whomp. There it is.

It was entirely likely that we were going to like these new uniforms by sheer force of will. But there was a gnawing feeling that we had in the lead up to the announcement that there would be something weird or untenable about the new look.

As it turned out, we needn't have turned off our critical faculties to enjoy the rebrand. The uniforms are classic, and look pretty sweet. The font is actually a lot nicer than we had figured after catching a brief glimpse of it in the teaser video, and the player's numbers with the white inline are absolutely fantastic. And the blue! So much blue!

The alternate blue jersey is especially on point, and actually nicer than any dark jersey in the history of the franchise. We can see that a lot of fans will gravitate towards it when making their apparel choices.

The sweet new duds won't be worth much in the win column, and they won't make balls fly over the fence or whoosh past the opponents' bats. But they feel right. They look like the Blue Jays are supposed to look.

And in our mind's eye, we can see players wearing that uniform in a celebratory pile. That's the warmest fuzzy of all.